A large part of professional communication happens in writing – and that is exactly where follow-up questions, misunderstandings and delays arise. Clear writing is not a talent but a craft: if you know who you are writing for and what you want to achieve, you get to the point faster.
In our Business Writing courses you work on your own texts. You structure emails, reports and minutes around the key message, write actively and without empty phrases, choose the right tone for customers and managers, and practise conveying even sensitive messages clearly and politely.
Many people find writing difficult. Some do everything they can to avoid writing reports. This is often down to an unsuitable approach. Many believe that writing starts with a blank page. While this is possible, it is not an ideal approach, since it is quite difficult to think through and organise all the material in your head before putting it on paper.
The solution is a systematic approach. Tackle the topic using tools that let you break it down into smaller, more manageable parts. Research shows that once people structure their thoughts and can picture the desired flow of their text, writing becomes noticeably easier.
This course is designed to make writing easier for participants by helping them focus on and master each of these smaller tasks individually. With these skills, participants can then write texts of any length with ease while increasing their impact and persuasiveness. Examples – especially poor examples – are an excellent way to understand what works and how particular techniques are applied in practice.
